Editorial: The language of marketplace rituals : implications for customer experience management
Alternative title: | The language of marketplace rituals : implications for customer experience management |
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Year of publication: |
2012
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Authors: | Otnes, Cele ; Ilhan, Behice Ece ; Kulkarni, Atul |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 3, p. 367-383
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Subject: | Event-Marketing | Event marketing | Virales Marketing | Viral marketing | Sprache | Language | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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