EDITORIAL - What Drives Renewal of Sponsorship Principal-Agent Relationships?
Year of publication: |
2003
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Authors: | Farrelly, Francis ; Quester, Pascale G. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 43.2003, 4, p. 353-360
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