Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Year of publication: |
2010
|
---|---|
Authors: | Beverland, Michael B. ; Farrelly, Francis ; Quester, Pascale G. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 7, p. 698-716
|
Subject: | Randgruppe | Marginalized group | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Persönlichkeitspsychologie | Personality psychology | Australien | Australia |
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