EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market
Sabine El Husseini
| Year of publication: |
2014
|
|---|---|
| Authors: | Husseini, Sabine el |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Deutschland | Germany | Preisbildung |
| Description of contents: | Table of Contents [peterlang.com] ; Description [peterlang.com] ; Description [deposit.dnb.de] |
| Extent: | XXI, 127 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Schriften zu Marketing und Handel. - Frankfurt, M. : PL Acad. Research, ISSN 1862-605X, ZDB-ID 2280919-3. - Vol. 15 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Hochschulschrift ; Thesis ; Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Thesis: | Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2013 |
| Notes: | 201404 |
| ISBN: | 978-3-631-64357-0 ; 3-631-64357-8 ; 978-3-653-03450-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010365692