Educating graduates for marketing in SMEs
Year of publication: |
2016
|
---|---|
Authors: | Cheng, Ranis ; Lourenço, Fernando ; Resnick, Sheilagh |
Published in: |
Journal of Small Business and Enterprise Development. - Emerald Group Publishing Limited, ISSN 1758-7840, ZDB-ID 2031784-0. - Vol. 23.2016, 2, p. 495-513
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | SME marketing | Employability | Marketing curriculum | Marketing graduates | Small and medium-sized enterprise |
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