Marketing : 1776 - 1976 and beyond : 1976 educators' proceedings
ed. by: Kenneth L. Bernhardt
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Bernhardt, Kenneth L. (contributor) |
| Institutions: | American Marketing Association (contributor) ; Marketing Educators' Conference <1976, Memphis, Tenn.> (contributor) |
| Publisher: |
Chichago, Ill. : American Marketing Assoc. |
| Subject: | Bildungsinvestition | Human capital investment | Bildung | Education | Berufsbildung | Vocational training | Marketing | USA | United States | Bildungsertrag | Returns to education |
| Extent: | XI, 684 S |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 39 Educators' proceedings. - Chicago, Ill., ZDB-ID 443299-X. - Vol. 1976 |
| Conferences: | AMA Marketing Educators' Conference ; (Memphis, Tenn.) : 1976.08.08-11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-87757-075-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001477511