Education and marketing : decision making, spending, and consumption
Year of publication: |
2022
|
---|---|
Authors: | Grewal, Rajdeep ; Meyer, Robert J. ; Mittal, Vikas |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 1, p. 1-10
|
Subject: | Privater Konsum | Private consumption | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Marketing |
-
The economics of consumption : economics of decision making in the household
Cochrane, Willard Wesley, (1956)
-
Temptation and self-control : some evidence and application
Huang, Kevin X. D., (2015)
-
Consumers' perception of the complexity of selected household purchase decisions
Erasmus, Alet C., (2014)
- More ...
-
Choice, chance, and Bayesian benchmarks
Kalwani, Manohar U., (1991)
-
Analyzing risk response dynamics on the web : the case of Hurricane Katrina
Lee, Ka Lok, (2008)
-
Strategies for better protection against catastrophic risks
Kunreuther, Howard, (2007)
- More ...