Historical research in marketing theory and practice : a review essay
Mark Tadajewski; D. G. Brian Jones
| Year of publication: |
2014
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|---|---|
| Authors: | Tadajewski, Mark ; Jones, D. G. Brian |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 11/12, p. 1239-1291
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| Subject: | marketing history | history of marketing thought | managerial perspectives | consumer culture theoretics | critical marketing studies | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Wirtschaftsgeschichte | Economic history | Konsumentenverhalten | Consumer behaviour | Geschichte | History |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010433925