Product complexity and cultural distance effects on managing international distributor relationships : a contingency approach
Year of publication: |
2008
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Authors: | Solberg, Carl Arthur |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 16.2008, 3, p. 57-83
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Subject: | Exportwirtschaft | Export sector | Handelsvertretung | Trade intermediation | Lieferantenmanagement | Supplier relationship management | Kontingenztheorie | Contingency theory | Norwegen | Norway |
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