The effect of free product premiums on attitudes and buying intention for durable goods: moderating effects of value and product premium fit in the dual mediation model
Roland Helm, Antje Mark and Sabine Bley
| Year of publication: |
2009
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|---|---|
| Authors: | Helm, Roland ; Mark, Antje ; Bley, Sabine |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 23.2009, 1, p. 21-45
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| Extent: | graph. Darst. |
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| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009924830