The Effect of Mobile Marketing and Email Marketing on Exploratory Information Seeking (EIS) Behavior of the Consumers: Communication Through Wireless Technologies
Year of publication: |
2017
|
---|---|
Authors: | Waheed, Abdul ; Yang, Jianhua |
Published in: |
International Journal of Enterprise Information Systems (IJEIS). - IGI Global, ISSN 1548-1123, ZDB-ID 2400001-2. - Vol. 13.2017, 4 (01.10.), p. 76-89
|
Publisher: |
IGI Global |
Subject: | Business-to-Consumer | Email Marketing (EM) | Exploratory Information Seeking (EIS) Behavior | Islamic Republic of Pakistan | Mobile Marketing (MM) |
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