Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation
Year of publication: |
2016
|
---|---|
Authors: | Roca, David ; Tena, Daniel ; Lázaro, Patrícia ; González, Alfons |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 6, p. 1008-1023
|
Subject: | gender | bias | advertising | creativity | Geschlecht | Gender | Kreativität | Creativity | Werbung | Advertising | Werbewirkung | Advertising effects | Systematischer Fehler | Bias | Geschlechterdiskriminierung | Gender discrimination | Konsumentenverhalten | Consumer behaviour |
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