Effect of auditory signals in sensory marketing : evidence from India
Year of publication: |
2022
|
---|---|
Authors: | Gupta, Sangita Dutta ; Al Deen Shah, Mohamed Moin ; Prasad, Kuruva Hari ; Vishwaja, Phani |
Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 28.2022, 1, p. 75-89
|
Subject: | auditory signal | exploratory research | India | sensory marketing | Indien | Konsumentenverhalten | Consumer behaviour | Signalling |
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