Effect of brand equity on the performance of distributors in Flour Mills of Nigeria PLC
Solomon Abba Boman, Tijjani Bashir Musa, Agbo Onu, Ismail Tijjani Idris
| Year of publication: |
2019
|
|---|---|
| Authors: | Boman, Solomon Abba ; Musa, Tijjani Bashir ; Onu, Agbo ; Idris, Ismail Tijjani |
| Published in: |
International journal of business and economics research : IJBER. - [New York, NY] : Science Publishing Group, ISSN 2328-7543, ZDB-ID 2758923-7. - Vol. 8.2019, 3, p. 108-117
|
| Subject: | Brand Equity | Performance | Distributors | Flour Mill of Nigeria | Nigeria | Markenimage | Brand image | Mühlenindustrie | Grain milling industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.11648/j.ijber.20190803.14 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012233333