Effect of channel integration quality on consumer responses within omni-channel retailing
Year of publication: |
2023
|
---|---|
Authors: | Chen, Tser-yieth ; Yeh, Tsai-lien ; Wu, Hsueh Ling ; Deng, Ssu |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 1, p. 149-173
|
Subject: | Channel-service configuration | Consumer empowerment | Consumer engagement | Experience quality | Integrated interactions | Omni-channel retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Produktqualität | Product quality | Vertriebsweg | Distribution channel |
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