Trust-building mechanisms and relationship capital
Year of publication: |
2011
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Authors: | Chen, Tser-yieth ; Yeh, Tsai-lien ; Yeh, Hsin-chun |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 3, p. 113-144
|
Subject: | Beziehungsmarketing | Relationship marketing | Sozialkapital | Social capital | Vertrauen | Confidence | Lebensversicherung | Life insurance | Taiwan |
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