Effect of individualism on online user ratings : theory and evidence
Somnath Banerjee and Linlin Chai
| Year of publication: |
2019
|
|---|---|
| Authors: | Banerjee, Somnath ; Chai, Linlin |
| Published in: |
Journal of global marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-6975, ZDB-ID 2068833-7. - Vol. 32.2019, 5, p. 377-398
|
| Subject: | expectation-disconfirmation | Individualism | online user ratings | prospect theory | user-generated content | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration | Prospect Theory | Prospect theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08911762.2018.1549690 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012201057