Effect of instant messenger use on purchase decision of consumers : the role of communication quality and content
Zhepeng Lu, Xiaoshan Wang, and Jinghua Huang
| Year of publication: |
[2017]
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| Authors: | Lu, Zhepeng ; Wang, Xiaoshan ; Huang, Jinghua |
| Published in: |
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers. - Cham : Springer, ISBN 978-3-319-69643-0. - 2017, p. 125-138
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| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Electronic Commerce | E-commerce | Kaufentscheidung | Purchase decision | Entscheidung unter Unsicherheit | Decision under uncertainty | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-319-69644-7_13 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758906