Effect of intergroup-based emotions on attitude towards cross-ethnic products
Adesegun Oyedele and Monica D. Hernandez
| Year of publication: |
2017
|
|---|---|
| Authors: | Oyedele, Adesegun ; Hernandez, Monica D. |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 29-42
|
| Subject: | Multicultural | Crossover consumption | Ethnic crossover | Emotion | Konsumentenverhalten | Consumer behaviour | Ethnische Gruppe | Ethnic group | Interkulturelle Beziehungen | Cross-cultural relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2015-1282 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616110