Linking Environmental Awareness and Perceived Brand Eco-friendliness to Brand Trust and Purchase Intention
Year of publication: |
2014
|
---|---|
Authors: | Punyatoya, Plavini |
Published in: |
Global Business Review. - International Management Institute. - Vol. 15.2014, 2, p. 279-289
|
Publisher: |
International Management Institute |
Subject: | Environmental awareness | perceived brand eco-friendliness | brand trust | purchase intention | structural equation modeling | India |
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