Effect of product-line pricing characteristics on product evaluations
Year of publication: |
1987
|
---|---|
Authors: | Petroshius, Susan M. |
Other Persons: | Monroe, Kent B. (contributor) |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1987, 4, p. 511-519
|
Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
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