Marketing self-improvement programs for self-signaling consumers
Richard Schaefer, Raghunath Singh Rao, Vijay Mahajan
| Year of publication: |
November-December 2018
|
|---|---|
| Authors: | Schaefer, Richard ; Rao, Raghunath Singh ; Mahajan, Vijay |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 6, p. 912-929
|
| Subject: | self-control | pricing strategy | contracts | game theory | behavioral economics | Verhaltensökonomik | Behavioral economics | Spieltheorie | Game theory | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011966223