Effect of recovery efforts on consumer trust and loyalty in e-tail : a contingency model
Year of publication: |
2010
|
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Authors: | Pizzutti, Cristiane ; Fernandes, Daniel |
Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 14.2009/10, 4, p. 127-160
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing |
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