Effect of social media marketing on consumer buying behavior towards clothes in the context of Kathmandu Valley
Year of publication: |
2022
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Authors: | KC, Renu ; Budhathoki, Sabina ; Bajracharya, Sajeet ; Bhatt, Sapana ; Mishra, Shubhangee |
Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2022, 1, p. 159-171
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Subject: | consumer buying behavior | attraction | interaction | word-of mouth | trendiness | celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
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