Effect of topic sensitivity on online survey panelists' motivation and data quality
Catherine A. Roster, Gerald Albaum, and Scott M. Smith
| Year of publication: |
2017
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|---|---|
| Authors: | Roster, Catherine A. ; Albaum, Gerald S. ; Smith, Scott M. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 25.2017, 1, p. 1-16
|
| Subject: | Online-Befragung | Web survey | Fragebogen | Questionnaire | Konsumentenverhalten | Consumer behaviour | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2016.1205449 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011654477