Effect of video information on consumers : milk production attributes
Glynn T. Tonssor and Christopher A. Wolf
| Year of publication: |
2012
|
|---|---|
| Authors: | Tonssor, Glynn T. ; Wolf, Christopher |
| Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 94.2012, 2, p. 503-508
|
| Subject: | Milchverarbeitung | Dairy industry | Milchviehhaltung | Dairy farming | Bespielte Medien | Pre-recorded media | Werbung | Advertising | Zahlungsbereitschaftsanalyse | Willingness to pay | Werbewirkung | Advertising effects | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009499796