Conceptualization and measurement of consumers' objection to dairy products consumption in Israel : a new approach for understanding and relating to anti-dairy products
Moshe Mishali, Tova Avrech, and Libby Igra
Year of publication: |
2016
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Authors: | Mishali, Moshe ; Avrech, Tova ; Igra, Libby |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 28.2016, 3, p. 225-239
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Subject: | Advertising | emotional appeal | informational appeal | nutritional habits | objection to dairy products | Konsumentenverhalten | Consumer behaviour | Werbung | Milchverarbeitung | Dairy industry | Israel | Werbewirkung | Advertising effects | Emotion | Milchprodukt | Dairy product |
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