The effect of service climate and internal marketing on organisational citizenship behaviour and customer orientation of service providers (case of study : travel and tourism agencies in Tehran)
Sara Esmaeil Oureh, Mahrokh Mokhtaran
| Year of publication: |
2020
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|---|---|
| Authors: | Oureh, Sara Esmaeil ; Mokhtaran, Mahrokh |
| Published in: |
EuroMed journal of management : EMJM. - Olney, Bucks : Inderscience, ISSN 2055-1711, ZDB-ID 2844407-3. - Vol. 3.2020, 3/4, p. 196-207
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| Subject: | service climate of the organisation | internal marketing | customer orientation of service providers | tourism and travel agencies | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Reisevermittler | Travel agency | Kundenzufriedenheit | Customer satisfaction | Tourismuswirtschaft | Tourism industry | Tourismus | Tourism | Arbeitsverhalten | Work behaviour | Dienstleistungsmarketing | Services marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EMJM.2020.113082 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504166