Moderating role of environmental dynamism on the relationship between service marketing mix, marketing orientation and microfinance performance : a conceptual model
Bello Taofik Abidemi, Fairol Bin Halim, Ahmad Alshauibi
| Year of publication: |
September 2017
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|---|---|
| Authors: | Abidemi, Bello Taofik ; Fairol Halim ; Alshauibi, Ahmad |
| Published in: |
Academic journal of economic studies. - Bucharest : Editura Universitară, ISSN 2457-5836, ZDB-ID 2822728-1. - Vol. 4.2018, 3, p. 40-46
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| Subject: | Market orientation | service marketing mix | microfinance performance | environmental turbulence | Mikrofinanzierung | Microfinance | Marketingmanagement | Marketing management | Dienstleistungsmarketing | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/2493 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917708