The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events
| Year of publication: |
2003
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|---|---|
| Authors: | Smith, Timothy M. ; Hama, Kazuyo ; Smith, Paul M. |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 18.2003, 4-5, p. 403-418
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