Relationship marketing tactics, customer entitlement, and customer behavioural responses
Year of publication: |
2021
|
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Authors: | Thi Bich Hanh Tran ; Anh Dung Vu |
Published in: |
International journal of services, economics and management. - Olney : Inderscience, ISSN 1753-0830, ZDB-ID 2418235-7. - Vol. 12.2021, 2, p. 109-128
|
Subject: | relationship marketing tactics | customer entitlement | customer citizenship behaviour | customer complaint behaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Beschwerdemanagement | Complaint management | Kundenzufriedenheit | Customer satisfaction |
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