Effective E-Commerce Strategies for Small Online Retailers

There is little information available to help small businesses exploit the internet. This study attempts to plug the research gap by examining the influences of strategic decisions made by top management on the adoption of critical success factors. Based on the research results, it proposes a strategic e-commerce management model to help small online retailers make a better-informed decision on how to deploy their resources to build a successful business online

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Year of publication:	2014
Authors:	Tan, Patrick J. S. ; Sharma, Ravi ; Theng, Yin-Leng
Publisher:	[S.l.] : SSRN
Subject:	Strategisches Management \| Strategic management \| Electronic Commerce \| E-commerce \| Einzelhandel \| Retail trade \| KMU \| SME \| Erfolgsfaktor \| Success factor \| Delphi-Methode \| Delphi technique \| Online-Handel \| Online retailing

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Extent:	1 Online-Ressource (28 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: International Journal of Electronic Business, Vol. 7, No. 5, pp.445–472, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 10, 2009 erstellt
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014204136