Effective global strategy implementation : structural and process choices facilitating global integration and coordination
Year of publication: |
2011
|
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Authors: | Yaprak, Attila ; Xu, Shichun ; Cavusgil, Erin |
Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 51.2011, 2, p. 179-192
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Subject: | Multinationales Unternehmen | Transnational corporation | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Organisationsstruktur | Organizational structure |
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