Effective marketing strategy for regional banks
Year of publication: |
2017
|
---|---|
Authors: | Uksumenko, Alena Anatolievna ; Kuzʹmičeva, Irina Aleksandrovna ; Vorožbit, Olʹga Jurʹevna |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 20.2017, 4A, p. 558-567
|
Subject: | Marketing strategy | banking product | client policy | marketing task | loyalty | commercial bank | Marketingmanagement | Marketing management | Bank | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing |
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