Effective multichannel distribution strategy
vorgelegt von Monika Käuferle
| Year of publication: |
2012
|
|---|---|
| Authors: | Käuferle, Monika |
| Subject: | Vertriebsweg | Distribution channel | Vertrieb | Marketingstrategie |
| Description of contents: | Description [digitool.hbz-nrw.de] |
| Extent: | IV, 188 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Köln, Univ., Diss., 2012 |
| Notes: | Kumulative Dissertation besteht aus 3 Sonderabdrucken aus verschieden Publikationen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568475