Effective sales promotion
Bauer, H. H. ; Görtz, G. ; Haber, T. E.
| Year of publication: |
2004
|
|---|---|
| Authors: | Bauer, Hans H. ; Görtz, Gunnar ; Haber, Tobias E. |
| Publisher: |
Mannheim : Inst. für Marktorientierte Unternehmensführung, Univ. |
| Subject: | Sales-promotion | Konsumgüterindustrie |
| Extent: | 27 Bl. : graph. Darst. |
|---|---|
| Series: | Management Know-how. - Mannheim. - Vol. M87 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-89333-301-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004802761