Effectiveness and efficiency of TV's brand-building power : a historical review : why the persuasion rating point (PRP) is a more accurate metric than the GRP
Year of publication: |
2020
|
---|---|
Authors: | Findley, Frank ; Johnson, Kelly ; Crang, Douglas ; Stewart, David W. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 4, p. 361-369
|
Subject: | Fernsehwerbung | Television advertising | USA | United States |
-
Holtmann, Klaus, (1999)
-
Werbung und Festplattenrecorder : kann Werbung auch im Schnelldurchlauf wirken?
Stipp, Horst, (2008)
-
Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc, (2009)
- More ...
-
Enoch, Glenn, (2010)
-
Whose economics? Which religion? : comments on Bateman's "In a space of question"
Johnson, Kelly, (2011)
-
Adaptive social protection : building resilience to shocks
Bowen, Thomas, (2020)
- More ...