Branded entertainment : product placement & brand strategy in the entertainment business
Jean-Marc Lehu
| Alternative title: | Publicité est dans le film. <engl.> |
|---|---|
| Year of publication: |
c2009 ; 1st paperback ed.
|
| Authors: | Lehu, Jean-Marc |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Markenführung | Brand management | Product Placement | Product placement | Filmwirtschaft | Film industry | Fernsehwerbung | Television advertising | USA | United States | Unterhaltungsindustrie | Werbung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 266 S. Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Includes bibliographical references and index. - Originally published: 2007 0903 |
| ISBN: | 978-0-7494-5337-4 ; 0-7494-5337-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754068