Effectiveness of corporate social media activities in increasing relational outcomes
Year of publication: |
2015
|
---|---|
Authors: | Risius, Marten ; Beck, Roman |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 52.2015, 7, p. 824-839
|
Subject: | Social media management strategy | Social media analytics | Corporate social media management | Word of mouth | Attitudinal loyalty | Twitter | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Corporate Social Responsibility | Corporate social responsibility |
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