Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect
Year of publication: |
2022
|
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Authors: | Ahmad, Alaeddin Mohammad Khalaf ; Shattal, Mira Hashem Abu ; Rawashdeh, Leila A. ; Ghasawneh, Jassim ; Nusairat, Nawras |
Published in: |
International journal of sustainable economy : IJSE. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-5812, ZDB-ID 2471963-8. - Vol. 14.2022, 1, p. 78-97
|
Subject: | brand equity | brand reputation | corporate social responsibility | CSR | telecom industry | Corporate Social Responsibility | Corporate social responsibility | Markenimage | Brand image | Firmenimage | Corporate reputation | Reputation | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour |
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