Effectiveness of mobile marketing
vorgelegt von Philipp Konstantin Reichhart
| Year of publication: |
2013
|
|---|---|
| Authors: | Reichhart, Philipp Konstantin |
| Subject: | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketing | Mobile Telekommunikation |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 140 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | München, Univ., Diss., 2013 |
| Notes: | Enth. 5 Sonderabdrucke aus verschiedenen Publikationen |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199764