Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Daniel Stenger
| Year of publication: |
2012
|
|---|---|
| Authors: | Stenger, Daniel |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Virales Marketing | Viral marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Film | Experiment | Viral Marketing | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXIII, 371 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Gießen, Univ., Diss., 2011 |
| Notes: | Literaturverz. S. [275] - 328 |
| ISBN: | 3-8349-3901-3 ; 978-3-8349-3901-2 ; 978-3-8349-3902-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009517357