Effectiveness of multiple request strategies : a synthesis of research results
Year of publication: |
1986
|
---|---|
Authors: | Fern, Edward F. |
Other Persons: | Monroe, Kent B. (contributor) ; Avila, Ramon A. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 2, p. 144-152
|
Subject: | Marktforschung | Market research |
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