Effectiveness of online advertising channels : a price-level-dependent analysis
Andrea Spilker-Attig; Malte Brettel
| Year of publication: |
2010
|
|---|---|
| Authors: | Spilker-Attig, Andrea Maria Renate ; Brettel, Malte |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 26.2010, 3/4, p. 343-360
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003984954