Effectiveness of online marketing campaigns : an investigation into online multichannel and search engine advertising
Sebastian Klapdor
| Year of publication: |
2013
|
|---|---|
| Authors: | Klapdor, Sebastian |
| Publisher: |
Wiesbaden : Springer-Gabler |
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Mehrgleisiger Vertrieb | Effektivität |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXII, 134 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: München, TUM School of Management, Diss., 2012 |
| Notes: | Literaturverz. S. [117] - 134 |
| ISBN: | 3-658-01731-7 ; 978-3-658-01731-6 ; 978-3-658-01732-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009732357