Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Year of publication: |
2024
|
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Authors: | Zhang, Xi ; Wei, Xin ; Zhang, Te ; Liang, Sai ; Ma, Yao ; Law, Chun Hung Roberts |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 63.2024, 2, p. 428-446
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Subject: | sentiment expressions | seller-generated content | online review | Airbnb | trust | Emotion | Vertrauen | Confidence | Social Web | Social web | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Virales Marketing | Viral marketing |
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