Effects of hotels' corporate social responsibility (CSR) initiatives on green consumer behavior : investigating the roles of consumer engagement, positive emotions, and altruistic values
Ali Raza, Muhammad Farrukh, Guofeng Wang, Muhammad Khalid Iqbal, and Muhammad Farhan
Year of publication: |
2023
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Authors: | Raza, Ali ; Muhammad Farrukh ; Wang, Guofeng ; Iqbal, Muhammad Khalid ; Farhan, Muhammad |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 7, p. 870-892
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Subject: | altruistic values | consumer engagement | Corporate social responsibility | green consumer behavior | positive emotions | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Emotion | Altruismus | Altruism |
Saved in:
Online Resource