Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Year of publication: |
2022
|
---|---|
Authors: | Chieffi, Verdiana ; Pichierri, Marco ; Peluso, Alessandro M. ; Collu, Cristiana ; Guido, Gianluigi |
Published in: |
Arts and the market : AAM. - Bingley : Emerald, ISSN 2056-4953, ZDB-ID 2819938-8. - Vol. 12.2022, 1, p. 17-31
|
Subject: | Arts audiences | Arts marketing | Big Five traits | Market mavenship | Personality | Word-of-mouth | Virales Marketing | Viral marketing | Persönlichkeitspsychologie | Personality psychology | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Kunsthandel | Art trade | Persönlichkeitsmerkmal | Personality trait |
-
Hausmann, Andrea, (2012)
-
eWOM in the performing arts : exploratory insights for the marketing of theaters
Hausmann, Andrea, (2016)
-
D'Ament, Genevieve, (2023)
- More ...
-
The effect of knowledge type and culture on arts audiences’ propensity for experience-sharing
Chieffi, Verdiana, (2021)
-
Information processing by elderly consumers : a five-decade review
Guido, Gianluigi, (2020)
-
Assessing the strategic needs of local territorial systems (LTSs)
Pino, Giovanni, (2018)
- More ...