Creating "buzz" : opportunities and limitations of social media for arts institutions and their viral marketing
Year of publication: |
2012
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Authors: | Hausmann, Andrea |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 17.2012, 3, p. 173-182
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Subject: | social media | Web 2.0 | viral marketing | arts marketing | arts institutions | economics of information | Social Web | Social web | Virales Marketing | Viral marketing | Kunst | Arts | Kunsthandel | Art trade | Online-Marketing | Internet marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1420 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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