Effects of competitive context and of additional information on price sensitivity
Year of publication: |
1986
|
---|---|
Authors: | Huber, Joel |
Other Persons: | Holbrook, Morris B. (contributor) ; Kahn, Barbara E. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 23.1986, 3, p. 250-260
|
Subject: | Marktforschung | Market research |
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